Are you wondering what are you doing wrong that despite doing all the necessary keyword research, Google still doesn’t favour you? Well, with the advanced algorithms that search engines have nowadays, merely carrying out keyword research and targeting them isn’t enough anymore.
Leading digital marketing company in Mumbai, Syspree Solutions, gives a lot of emphasis on where the keywords are placed, considering a search engine’s perspective. The web spiders that search engines use to crawl the web pages and index them, look for keywords at specific locations so it is important that they find them there.
Basic parameters of Keyword Optimization
The three primary parameters or deciding factors as most of us would like to call them are Keyword Proximity, Keyword Density and Keyword Prominence. Let us discuss them in brief:
Keyword Density:
Imagine reading a blog and finding a keyword being repeated again and again without any relevance. That would be the source of some major irritation, right? It is therefore important to balance an optimal ratio of keywords to the length of the blog or the webpage. However, since there is not a standard parameter set by search engines, it is best to avoid keyword stuffing and maintain 2 to 4% as a standard.
Keyword Prominence:
This part is essentially about how suitably keywords are placed on a webpage or through the length of the article. The chances of your website being ranked higher increase when keywords are placed at specific locations and these include meta description, title tag and heading tags. For example, in order to get better prominence, it is necessary to place the target keyword near the body tag while designing the page.
Keyword Proximity:
Most blogs and articles make the use of short-tail and long-tail keywords. The lesser the distance between two individual keywords in any sentence, the better it is for SEO. Consider employing professional Search Engine Optimization company in Mumbai to get this thing right so you can achieve your goals.
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