Giving a much-needed boost to your rankings isn’t as easy and simple as earlier. Due to the overdrive of investment by businesses, there has been a smarter and more sophisticated edge to search engine algorithms. Methods that seemed perfect just recently aren’t considered to be right and a few may even attract a hefty penalty from Google.
As a Search Engine Optimization Company in Mumbai, you would realize that all said and done, we all need traffic, links and rankings. Of course all these have to be done in an ethical manner so here’s a list of white-hat strategies that will help you to give your rankings a much needed boost.
Infographics:
One of the most powerful ways of communicating with the audience and proving your point is the use of infographics. However the reason infographics are highly popular is because they are extremely useful in getting good quality back-links in quick time. The embed code is the key to get that to happen which can be created by a code generating tool. You can add a request to link back to your site and providing the exact URL inside the infographics’ embed code will facilitate sharing. The use of infographic publishers is also a good way to put your infographic before a larger audience.
Personal Blogs:
Blogging is a wonderfully effective way of connecting to people and when blogs are informal and conversational, the impact is much better, especially when compared to magazine or newspaper articles. Using personal blogs of CEO’s and CFO’s at work, imparts a personal and natural feeling to the content although the blogs could be about areas of interest that are mutual for the organization too. These blogs can be an effective way of discussing topics that are generally privy only to the top brass of the management. This can help you to connect to peers and individuals who are in a similar position or are facing a similar dilemma.
Interviews of the top brass:
Experts of a particular subject matter are in great demand when it comes to interviews. Everyone is on the lookout for interesting yet authentic content and who better to help you generate that than experts or knowledge leaders from the industry. If you are a leading provider SEO services in Mumbai, you can expound your knowledge and give practical tips to those who need related information. When readers and customers see you as a brand that is humane and relatable, it becomes easy for them to connect and gather relevant knowledge from the interview.
With carefully-thought strategy and the application of the above three strategies, it is possible to push your rankings northwards and reap the benefits.
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