Its 2020, a brand new year and by now, most people around you would have already made and broken their respective resolutions. If you are one of them too, it isn’t too late to make another one now and this time narrowing down on a more sensible resolution. How about giving your company’s website a complete makeover and making a fresh footprint on the digital arena in the New Year.
You could think about hiring one of the outsourcing companies in India or a leading web design firm for this job if you are convinced about why your website needs redesigning. Still not convinced? Read ahead to know the five top reasons to give your company website a brand new look:
1. Your audience struggles to navigate on the website
Once the visitors are on your website, you want them to move around easily on it, without having any trouble finding what they want to. The last thing you need is a potential client struggling to find the required information and then leaving without doing so, albeit with an unsatisfied feeling. You know that if that happens, they will inadvertently land on a competitors’ site and become a potential lead/customer for them. Your aim is to keep the visitor for as long as possible but without easy navigation, engagement will not be possible.
Get a couple of friends or members of the family to navigate through the website and ask for their unbiased feedback for the same. In this manner, you will understand how a first-timer will navigate your website and how his experience has been. If they find it challenging, it is time think about a makeover for your website.
2. You are planning to update your brand
Updating your brand and bringing it to match the standards of the current times is the need of the hour and if that is on your agenda, then the website revamp shouldn’t be too far away. The site should ideally reflect your brand in a fairly accurate way and if your brand design does not connect to the present audience, it is time to redesign your website right away.
Give a fresh new look to the design, improve its navigation and enhance all the visual elements that can have an impact on the audience.
3. Your site is slow. Really slow.
In this age, where people, vehicles and internet are moving at great speeds, you do not expect your visitors to wait for an eternity for a webpage to load. If your website is slow, your audience will quickly move to the other site and you could be guilty of gifting readymade business to your nearest competitor. You could ask your digital marketing agency in Mumbai to optimize all the images so your site isn’t bogged down and your content is loaded faster. Transfer your videos to YouTube and boost your site speed by merely adding a link on your website without having large, heavy video files bogging down its speed.
syspreewebdevelopment 