Deep Learning and its Importance in Marketing

In this constantly evolving, world of technology, terms like machine learning, Artificial Intelligence or AI, deep learning are constantly being heard around during conversations. However, the understanding and the differentiation between these three terms isn’t quite clear. You could be one of the leading outsourcing companies in India or a manufacturing company wanting to know more and through this article, we shall explore what deep learning
means.

Deep Learning
Deep learning is a division of machine learning that allows a computer to learn, understand and carry out tasks like, and sometimes better, than humans itself. Through deep learning, it is possible to train computers to carry out tasks automatically by providing the necessary information and relevant examples that will help them to do so. The computer learns to take specific actions after they are paired with certain circumstances over a period of time if photos, content etc. are fed to them. Deep Learning originates from
large data sets, especially where computers are able to identify trends or patterns. In this case, computers learn through constant repetition and examples since the task in question are performed on a regular basis.

Let us look at a few common examples of deep learning which we encounter on a daily basis:
 Voice Assistants: Loving Alexa that was gifted to you on your birthday? Well, she is a voice assistant and so are Siri and Cortana, who have been specifically training with deep learning so they can respond to your questions. Deep learning helps them to understand the meaning of words used by you and respond to them accordingly. After voice assistants, spend sizeable time with you, they are able to reply to your needs in a more accurate manner.

 Translators: Deep learning is also used to assist in translation, be it on websites or information kiosks at malls or airports. At airports, people speak in different languages and deep learning helps the translators to respond quickly and effectively. It is also used where the website offers quick translation services.

 Chatbots: Lately, most websites have Chatbots who welcome you when you land on the website and respond to your queries. There isn’t a human face behind this chatbot and hence deep learning plays a huge role in making the chatbot work efficiently. These Chatbots are provided with specific information which they may encounter while interacting with clients or site visitors. Using this information, the bots learn how to respond in an intelligent manner to the queries being put across to them.

 Facial Recognition: This is used to unlock smartphones and computers, and deep learning is applied to make facial recognition work effectively. Through facial recognition, it is possible to recognize a face from different angles and with/without glasses. It is quite challenging since the user may have changed the hairstyle or grown a beard or worn glasses from the last time when they used it.

 In addition to the above, deep learning plays a vital role in helping autonomous or driverless cars steer through chaotic roads or highways. It is also used to alert drivers if they are close to a pedestrian or moving between lanes During a marketing campaign by a Digital marketing agency in Mumbai, things like content views, user demographics or site visits are constantly being monitored. Through the application of deep learning, it is possible to sort this data and arrive at definitive conclusions. An agency will apply the use of such tools and utilize the power of deep learning to help make decisions and
automate processes too.

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