For any Internet Marketing Strategy, web design is an integral part that holds a lot of importance. In fact, your brand’s long term online success depends a lot on your website’s aesthetics, navigation and usability.
You could be a top-ranking logo design company in Mumbai with a long list of clients, but your website will play a critical role in the success of your company. Let us check the major aspects of web design that can have a powerful impact on customer experience:
Looks and Appearance
As an organization that is looking to attract customers, your website is a powerful tool to create that critical first impression on new online users. By including modern trends like responsive design, multimedia, parallax scrolling, hero images and bold, large-sized fonts, it is possible to give your website that “modern and updated” look. Your website should be attractive and engaging for site visitors and web design has a huge bearing on this.
Professionalism
As soon as a visitor lands on your website, you want him/her to perceive your business as a modern and respectable one. Your web design will primarily decide how powerful this impression is. You can choose to add staff photos, customer reviews, details about certain traditions followed at your company or any specific values unique to your company. Customers would love to see what else your company does other than work. It also adds a personal touch to your brand name and goes beyond boring, official stuff.
Loading Time
This is a major Google ranking factor and refers to how long site users have to wait for a page to display on their device. It is a strong factor for online success, especially since most consumers are moving towards mobile devices for internet surfing and shopping. Your site’s loading time can be enhanced by optimizing image sizes, maximizing white space and removing multimedia
that auto-plays itself. Your user could be viewing your website while travelling or at home and you don’t want him to consume high volumes of data downloading media files automatically. The effective use of white space is also quite important to reduce loading time and makes it more readable too.
Navigation
One of the aims of your website is for your visitors to locate what they need as quickly as possible. Clarity or good navigation will help you to achieve this. Using the drop-down menu is one method of imparting clarity of navigation since the user is able to know the pages that category contains and then click on the desired one. You can use it in combination with bread crumb navigation to further help the user to search and gather all the necessary information he or she needs.
Conversions
This is probably THE reason why good web design and web sites exist. Your business may cease to exist without conversions and therefore web designs need to be perfect in order to drive sales and conversions. The intelligent use of colour or a colour scheme can help in highlighting specific selling points so that people can find it easily and conversions happen in a smooth, transitionary manner. If your vendor is a professional web designing company in Mumbai, they will surely ensure that the design is simple and remains as uncluttered as possible. Remember that a simple and organized website design can help conversions a lot than trying to fit in too many things and confusing the user. A combination of all of the above points can go a long way in enhancing customer experience and it will be more effective at attracting and retaining new customers.
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