There has been an exponential rise in the use and popularity of APIs or Application Programming Interfaces, in the field of web development during the past decade. APIs have not only become an indispensable tool for web developers but have also made their mark as an effective marketing tool for various businesses too.
As a busy web development company in Mumbai, we work extensively with APIs and we understand their value and importance they provide. Through this article we shall see various API statistics and their benefits.
What are APIs?
APIs are a group of protocols and routines that creates a strong base for web development professionals and computer programmers to create software applications. When first introduced, APIs were automatically linked with areas of desktop applications and computer operating systems, but recent developments have seen the emergence of APIs for web services.
Explained simply, APIs are groups of essentials that decide how one application can communicate with another. While working on a desktop or a laptop, APIs are what allow information to be transferred between programs. For example, allowing the cut-paste action of LibreOffice document into an Excel sheet, thus allowing LibreOffice to run atop an OS like Windows.
Large services like Facebook and Google maps allow other apps to ride on their offerings due to APIs. You would be aware of how mobile games allow top scores to be posted, friends to be invited and make chats possible, all thanks to Web APIs. Similarly, Yelp displays eating joints and restaurants on Google maps.
Using data from varied online sources, developers create web pages and web-related applications (mash-ups). Amongst the various web APIs available for applications in multiple industries, the most popular ones in areas of music, shopping, mapping, telephony, search, photos, videos and social networking.
APIs exposes the internal functions of a program to the external world in a limited manner. This allows applications to share data and act on each other’s behalf without permissions from developers to share software codes. APIs simplifies many tricky licensing issues which are not required for basic features. By defining how a program will interact with the outside software world, APIs work as great time savers, resources and also avoid legal issues which may arise.
APIs are of great value in the modern technology-savvy world, especially since they help tapping into platforms like Pinterest, Google Maps, Dropbox and Facebook. One can easily log in to a large variety of ads through their Facebook credentials and this is possible due to Facebook APIs.
Let us look at their benefits:
The web development community is the primary target for web API, however they can be useful for end users and API developers themselves so let’s see how:
Web developers: While creating websites, web APIs help many advanced features and functionalities to be added. While widgets allow the standard copy-paste options to work with, while APIs offer better options in terms of customization and flexibility to web developers.
End Users: The implementation of a good API is extremely helpful in making a website more valuable, highly interactive and enjoyable for its users.
API providers: When an API is appreciated by the web development community and used extensively, it can become a powerful tool for marketing because:
• It helps increase website traffic
• It builds strong brand loyalty
• It enhances interest in the brand’s products and services
• It delivers customer-friendly and useful tools
• APIs assist in delivering organizational messages
Organizations like Google, Facebook and Twitter have fulled the use and popularity of APIs and leading web designing company in thane make expansive use of web APIs to provide benefits to its clients and their websites.