Facebook boasts a monthly active user base of over 1.59 billion people, which makes it a logical necessity in the digital marketing strategy of a business.
Originally established for social networking, it has proved to be quite an important business tool, and has become a massive advertising platform in the past few years. It is useful for business owners that it provides a platform for business to communicate with a huge audience as well as utilize to promote their brand and drive traffic to their own websites.
There are a few basic strategies used to increase reach on Facebook. Firstly, to improve the effectiveness of every post by adjusting the length, content as well as time of posting and intervals between posts in order to influence the number of likes and comments it receives so as to increase the number of users that view the post, and ultimately increase its reach.
Another commonly used tactic is to use the paid advertising feature provided by Facebook, in order to buy more reach, and paying Facebook to advertise posts. Facebook uses an algorithm called ‘EdgeRank’ in order to determine where your posts are visible in the news feeds of people who like your page by taking into account metrics such as engagement rate and link clicks. The more people that like, share, and comment on your posts, the wider your audience is.
The main goal for organic SMO via Facebook is to create content that ensures maximum engagement. Posts that are shared and interacted with by a large number of users are usually shown at the top of news feeds as highlighted posts. To create such a post, it must be interesting, engaging, as well as useful. Using trending hash-tags and keywords, talking about current events etc. increases the amount of engagement that a post receives which thereby increases the reach of the post.
Syspree is an SMO company in Mumbai that provides these services. Employing a web development company in Mumbai will help your boost your business with various SMO strategies.