Why is it that some websites that you visit from your cell phone are so easy and perfect to scroll through, to view and navigate whereas the rest are such a disaster making it so difficult to even view the text or the graphics are too big to even see them in the phone screen. Is it a coincidence or is it that some web development companies are doing it right and some are missing a critical step.
While search engine optimization is a know concept in the digital space, mobile optimization is often ignored or intentionally skipped if not asked for by clients. But with 2 billion+ mobile users global and the number of people exceeding the number of people viewing websites on their desktops since 2014, this should be the area of prime focus for any web development company.
We being a web designing company in thane include mobile interface and navigation right since the conceptualization stage. This concept is commonly referred to as Responsive websites whereas rarely even called mobile SEO.
So how do we achieve mobile optimization? Very simply put, the use of CSS3 media queries can help you achieve your goals for responsiveness or mobile optimizations. However, we have seen various methods being used by developers to optimize sites for mobile phones:
1) Parallel URLs: Surely, you must have noticed instances wherein while you are requesting for ‘website.com’ in your head phone, you see this getting automatically redirected to ‘m.website.com’. That’s because the developer has developed an exclusive design only for usage on the cellphone. This comes with the advantage of easy implementation and more of a short cut but comes with the risk of redirects, splits authority and duplicate content (which can be overcome with canonical link rel in your website.)
2) Dynamic Serving: This method involves detecting user agents to know the device and displaying exclusive code meant for the device resolution. This can be developed using ‘vary http headers’
3) Responsive web designing: In this method adaptable fluid grid and flexible designs adjust themselves to the screen of the gadget. In this method the same content can delivered across all devices and is most commonly used. CSS3 media queries mentioned above are used for the same.
4) Hybrid: In the recent years, one has seen developers and designers use a mix of the above methods in order to achieve mobile optimizations while overcoming the cons of the given methods.
However, whichever of the above method you use, the focus should be to ensure that the site is mobile optimized. Only thoughts to convince in the direction is that remember more number of users view your website on the cell phone than on the desktop